Privacy Policy
Free From Babylon Sport
Last updated: 29 August 2026
Free From Babylon Sport (“Free From Babylon”, “we”, “us” or “our”) is operated by Modafirma Limited, a company registered in England and Wales under company number 07957766. Modafirma Limited is the data controller responsible for the personal information described in this Privacy Policy.
We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, make a purchase, contact us, subscribe to our communications or otherwise interact with us.
Information We Collect
When you use our website or purchase from us, we may collect information including your name, billing and delivery address, email address, telephone number, order and transaction information, account information and communications with us.
We may also collect technical information about how you interact with our website, including your IP address, browser type, device information, pages viewed, referring website and information collected through cookies and similar technologies.
Payment information is processed by our payment service providers. We do not ordinarily receive or store your complete payment card details.
How We Use Your Information
We use personal information where necessary to operate our business and provide our services, including to process and fulfil orders, arrange delivery, manage returns and refunds, provide customer support, maintain and improve our website, prevent fraud and misuse, comply with legal and regulatory obligations and maintain appropriate business and financial records.
Where you have consented, or where otherwise permitted by applicable law, we may also use your information to send you news, product launches, offers and other marketing communications from Free From Babylon Sport. You can unsubscribe from marketing communications at any time using the unsubscribe link contained in our emails or by contacting us.
Legal Bases for Processing
Where UK data protection law applies, we process personal information where processing is necessary to perform a contract with you, comply with a legal obligation, pursue our legitimate business interests where those interests do not override your rights, or where you have provided consent.
Where we rely on consent, you may withdraw that consent at any time.
Shopify and Our Service Providers
Our online store is hosted using Shopify. Shopify processes certain personal information in connection with providing the ecommerce services that enable us to operate our store.
We may also use carefully selected third parties to provide services such as payment processing, website hosting and technology, order fulfilment, delivery, analytics, customer communications and marketing.
These organisations may process personal information on our behalf or, in some circumstances, as independent controllers of your information. We only share information where reasonably necessary for the relevant service or where required by law.
Cookies and Analytics
Our website may use cookies and similar technologies to operate essential website functionality, remember preferences, understand how visitors use our website, measure website performance and, where applicable and permitted, support advertising and marketing.
Where required by law, non-essential cookies will only be used after you have provided the appropriate consent. You can manage your choices through the cookie controls available on our website.
International Transfers
Some of our technology, ecommerce, payment, fulfilment or other service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that relevant safeguards required by applicable data protection law are in place.
How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining appropriate business and accounting records, resolving disputes and satisfying legal, tax and regulatory requirements.
Different categories of information may therefore be retained for different periods.
Your Rights
Depending on where you live and the applicable data protection legislation, you may have rights relating to your personal information, including the right to request access to the information we hold about you, request correction of inaccurate information, request deletion of information in certain circumstances, restrict or object to certain processing, request transfer of certain information and withdraw consent where processing is based on consent.
You may also have the right to complain to the relevant data protection authority. In the United Kingdom, this is the Information Commissioner’s Office.
Children's Privacy
Our website and products are not directed at children, and we do not knowingly seek to collect personal information from children where parental or guardian consent would be required by applicable law.
Security
We use reasonable organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. No internet transmission or electronic storage system can, however, be guaranteed to be completely secure.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes to our business, website, services, technology or legal obligations. The latest version will be published on this page with an updated revision date.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data protection rights or have a concern about how we handle your information, please contact:
Free From Babylon Sport
Modafirma Limited
128 City Road
London
EC1V 2NX
United Kingdom
Email: team@freefrombabylon.com
Company No: 07957766
For the purposes of applicable UK data protection legislation, Modafirma Limited is the data controller responsible for personal information collected through Free From Babylon Sport.